Development of a Direct Mail Campaign for Neoprint, based in Morges, in the canton of Vaud. This project was carried out in collaboration with the consulting firm Consilium and Partners. Objectives: Increase sales of large-format plans and attract new clients, including architects, real estate agencies, and property managers. To achieve these goals, we crafted a campaign that evokes childhood memories and appeals to emotion. Drawing inspiration from the symbolic power of humanity’s moon landing, we encouraged audiences to "think big," both literally and figuratively. Clever wordplay, the imagery of rockets, and the presence of an astronaut all contributed to creating a captivating narrative and a unique visual universe, ultimately ensuring the success of our objectives.